The European project 'BreedingValue' is aimed at developing sustainable and adaptive cultivation strategies for strawberries, raspberries, and blueberries, with a budget of 7 million euros. Coordinated by the Università Politecnica Delle Marche in Italy, the project involves 20 partners from eight countries, led by Dr. Sonia Osorio from the IHSM La Mayora. The goal is to understand the plant's adaptive mechanisms, improve fruit quality, and enhance consumer acceptance through molecular characterization and the use of new phenotyping tools. The project will run for the next four years, leveraging the 'GenRes' germplasm collections of these berry species in Europe.