The South African Poultry Association (SAPA) and the Democratic Alliance (DA) are advocating for individual quick frozen (IQF) chicken products to be VAT zero-rated to make them more affordable for consumers, aiming to address hunger and malnutrition. However, the Red Meat Producer’s Organisation (RPO) suggests that more factors should be considered before zero-rating products, including the price, meat content, and availability of different meat sources. They caution that zero-rating IQF chicken could negatively impact the local poultry industry and other meat products' prices, potentially leading to increased costs for consumers and threatening the sustainability of the red meat industry. The RPO proposes the formation of a working group to review the costs and benefits of including various meat products on the basic foods list to be zero VAT-rated, ensuring maximum benefits for consumers and minimizing risks and costs across the meat industry.