The article highlights the surge in prices for baby milk formulas in Russia in 2024, with the average price per package increasing by 11%. Despite the rising costs, the market sees growth both in terms of sales volume and financial revenue, driven by a demand for formulas that match breast milk quality. The environmentally friendly production of these formulas is becoming a significant trend, alongside efforts to reduce allergenic elements and enhance product safety. Russian retail chains offer a variety of brands, with Swiss corporation Nestle SA's NESTOGEN and NAN brands leading the market, followed by Nutrilon, the domestic 'Malutka' brand, Nutrilak, and Mamelle. The data shows a notable growth in sales for the market leaders, although a decrease in sales for Similac and a remarkable increase for the Belarusian brand 'Bellakt' due to its low initial sales volume.