Inter Rhône launches its 2026 US integrated communications program, targeting media, trade, and consumers with sampling campaigns, influencer events, and C
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The historic wine region announces new strategic campaign to strengthen engagement with US consumers April 22, 2026 (New York, NY) — Inter Rhône , the organization that represents the Rhône Valley Vineyards AOCs, is pleased to announce the launch of its 2026 integrated communications program in the United States. The campaign will execute a series of promotional initiatives to grow awareness of the Rhône Valley Vineyards’ innovation, commitment to sustainability, and diverse range of authentic, high-quality wines among media, trade, and consumer audiences. The 2026 integrated communications plan will include ongoing press sampling campaigns to expand the US media’s knowledge and understanding of the Rhône Valley Vineyards as a celebrated yet approachable wine region, focusing on the Côtes du Rhône and Côtes du Rhône Villages AOCs and the wide variety of styles they produce, from the well-known reds to the emerging white and rosé wines. The educational sampling campaign will be ...