Royal FloraHolland sees volume decrease but prices increase

게시됨 2026년 7월 11일

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In the first quarter, there was still volume growth combined with price pressure. In the second quarter, that picture changed. The supply decreased in several product groups, which brought the market into better balance and caused prices to develop more stably. The average prices rose by 2.9 percent for flowers and by 3.2 percent for plants. 'The ornamental plant market shows resilience,' says Thomas Bugel, Chief Grower Value Management at Royal FloraHolland. 'Flowers and plants continue to be in demand. Additionally, greening the living environment is explicitly on the agenda as a means against heat stress during increasingly warmer summers.' Cut flowers benefit from higher prices Within the cut flower market, the number of traded stems decreased by 4.5 percent. However, thanks to an average price increase of almost 3 percent, the decline in turnover was limited. Roses, still the largest product group, had a difficult quarter. Turnover fell by 10.1 percent and the number of stems ...

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