Since joining Royal Greenland in 1996, Laursen has for the first time taken on the responsibility of pioneering and leading the business in the Chinese market. Reflecting on his nearly thirty years of professional history, he has witnessed the growth of the Chinese market firsthand, with the current Chinese market revenue accounting for approximately one-third of the company's total revenue of about $875 million in 2024. Greenland Arctic shrimp was among the first products to enter the Chinese market, with a significant portion of the initial demand from mainland China coming from re-export trade in Taiwan. In an interview with UCN, Laursen said, "At the beginning, we noticed a sudden surge in orders for peeled cooked shrimp from the Taiwan market, and later realized that these demands were actually from the mainland Chinese market. Chinese buyers are very smart; they quickly found the suppliers directly." "In fact, the threshold for entering the Chinese market is not high. From the very first day, the scale of Chinese orders far exceeded those in Europe and the United States. In Europe or the United States, a single container might be a very large order; in China, a container is not considered much. I still clearly remember a customer telling me, 'This price is too high, I can only buy five containers.' At that time, our entire team was stunned." "Before the Chinese market became mainstream, Arctic shrimp were usually sold to France, Sweden, and Norway. Many European customers were unwilling to bear the high prices, and the emergence of China completely changed the market landscape," Laursen said. In recent years, Royal Greenland has continuously promoted new products in China, including Greenland halibut, Greenland cod, Boston lobster, and sea cucumbers, but Greenland Arctic shrimp remains the main product. This year, the company's Arctic shrimp catch is down by about 40% year-on-year, and there is no possibility of increased production in the short term. "The downward trend in the catch of cold-water shrimp will continue, which means that our supply to the Chinese market will become increasingly scarce," Laursen said. Meanwhile, China's imposition of a 25% tariff on Canadian seafood this year has led to a decline in Canadian Arctic shrimp sales, but Norway quickly filled the gap, and Greenland suppliers only enjoyed a brief window of price premiums. The magnificent transformation of the Greenland halibut market Laursen believes that the potential of the Chinese market goes far beyond just Arctic shrimp. Greenland halibut is very popular in the Chinese market, "from being unheard of to becoming the largest market in the world." As early as 1997, Royal Greenland participated in the China International Fisheries Expo for the second time and held a grand promotional event at the Hilton Hotel in Beijing. Initially, the Chinese market response was lukewarm, but a few years later, Chinese buyers began to actively inquire, generating strong demand for all products, from whole fish to de-headed, de-gutted, head-on, and fish heads. Suddenly, China became the largest buyer of Greenland halibut. From 1999 to 2000, the export trade of Greenland halibut was very strong, with the main Chinese buyers usually being old customers who were very familiar with Arctic shrimp. By 2025, Greenland halibut began to be in short supply, and the price kept rising. "The price rose sharply due to the shortage of supply. I don't know..."