Rural connectivity advances, but 20% of rural properties remain without internet

A survey by IBGE showed that the number of farms with internet access rose from 78.1% in 2022 to 81% in 2023. Still, about 20% of Brazilian properties remain without connection, which limits the adoption of technologies that are already transforming productivity in the field. According to Ricardo Amaral, vice president of Hughes Brazil, rural connectivity can be enabled by fiber optics, radio, or satellite. "Satellite has the benefit of covering the entire national territory, without the limitations of fiber, which depends on local population density and purchasing power," he stated. In the North and Central-West regions, where many large rural properties are located, fiber access is still limited. "Towers with antennas irradiate radio signals, but where radio or fiber are not viable, satellite is the alternative," Amaral explained. He highlighted that, despite internet being available throughout Brazil via satellite, many producers still do not perceive the value of investment ...