The Russian brewing industry is facing a shortage of hops, accounting for only 2-3% of its requirements. The Association of Beer Producers (APP) is seeking new suppliers and seeking to develop a domestic market, but lack of state support and high return on investment timeframe are challenges. The Ministry of Agriculture is supporting hop production through subsidies, preferential lending, leasing, and expediting the process of approving new hop varieties. The APP is advocating for a federal hop program, while the Ministry of Agriculture is encouraging interested organizations to invest in hop cultivation.