The Russian duck meat market has experienced significant growth over the past three years, with sales more than tripling. This growth is attributed to the saturation of the chicken meat segment and consumers' increasing interest in non-traditional poultry meat. In 2022, one company, Damate, increased its production of duck meat by 65% and plans to continue expanding in the Rostov Region. Despite its potential, duck meat consumption is still considered "event consumption" and depends on consumers' affordability and willingness to buy.