Sales of Scotch whisky worldwide have decreased by 3% in the first half of 2025, maintaining the downward trend for the third consecutive year following decades of growth, according to a report by the global leader in analysis and forecasts for the international alcoholic beverages market, ISWR. In the USA alone, the largest external market for the product, the decline is 6%. Analysis of the data shows that the Scotch whisky market has entered a stage of oversupply, and the drop in global demand and tariffs on imports into the USA further burdened producers. The proportion of Americans who admit to consuming alcohol has fallen to its lowest level in the last 90 years. Uncertainty over the customs policy of US President Donald Trump and the long-term trend of decreasing alcohol consumption have even forced producers such as Diageo, owner of the brands "Johnny Walker" and "Talisker", to ...