Sales of shellfish have increased sharply in Russia; who started buying and why?

Published 2024년 11월 14일

Tridge summary

A study conducted in the first seven months of 2024 observed a significant growth in retail sales of various shellfish in Russia, with frozen scallops and squid experiencing the highest increase of 54.5% and 50.4% respectively, and mussels also showing a notable growth of 2.4%. The shellfish category as a whole saw a 19.11% increase in physical terms and 25.18% in monetary terms, outpacing the overall food market growth. This surge in demand is largely driven by the rising popularity of Pan-Asian cuisine, the trend of self-indulgence during the pandemic, and the appeal of ready-to-eat products. Additionally, there has been a notable growth in the production of mollusks and invertebrates in Russia, with a 77.5% increase in the first nine months of 2024 compared to the same period in 2023. There has also been a shift in the source of supply, with a decrease in imports of mussels from China and an increase in domestic production, indicating a potential future decrease in imports of these products.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In the first seven months of 2024, retail sales of frozen scallops grew by 54.5% in physical terms (25.6% in monetary terms), squid - by 50.4% (45%), mussels - by 2.4% (16.2%), according to a joint study by two companies (RG has a copy). In total, the entire category grew by 19.11% in physical terms and by 25.18% in monetary terms. The growth is more significant than that of the food market as a whole, which, according to NTech, increased by 19.7% and 7.2%, respectively. VARPE explains the high demand for shellfish in retail by a combination of several factors. The first is the increasing penetration of Pan-Asian cuisine into the menu of Russians, regardless of income level. "If earlier consumers ate tom yum, udon, wok, and seafood salads mainly in restaurants and cafes, then in the last year or two a culture of preparing them at home has formed," explains German Zverev. The second factor is the trend for "little joys" that strengthened during the pandemic. Against the backdrop of ...

Source: RG