Demand for salmon is on the rise, particularly in the foodservice and sushi restaurant sectors of Europe, North America, and Asia, leading to an anticipation of higher salmon prices in the first half of 2025. The production level will be influenced by the maximum legal biomass and water temperature. Approximately 60% of the annual volume will be harvested in the second half of 2025. Consumers are expected to see promotions and advertising campaigns for farmed salmon in food retail, as prices will need to compete with those of beef, pork, and poultry. Producers will strive to increase contracts with food retail buyers in anticipation of higher catch volumes and a more competitive and volatile market.