San Juan is leading Argentina's olive industry as the first producer and exporter of extra virgin olive oil, with optimal conditions for olive tree planting. In 2023, the province accounted for over 30% of Argentina's olive oil exports, generating USD 74 million. The industry has created over 700 jobs and is expanding, with a technological quality center and a geographical indication Seal of Origin. The province celebrates National Olive Growing Day on May 24, highlighting the industry's history and growth.