Brazil: São Paulo will host the largest fruit-growing fair in Latin America

São Paulo will be the stage for the largest fruit fair in Latin America, Fruit Attraction São Paulo, which for the first time will be held in Brazil and has the institutional support of the Secretariat of Agriculture and Supply of the State of São Paulo. The objective of the partnership is to promote the growth of the sector, one of the most important in São Paulo's agriculture. Fruit Attraction São Paulo is organized by the Madrid Fair Institution (IFEMA) and Fiera Milano Brasil and will take place from April 16 to 18, 2024, at the São Paulo Expo & Convention Center, and aims to bring together the entire fruit community and vegetables from the country. The last edition of the fair took place in Madrid, Spain, in October 2023 and brought together around 90 thousand professionals from 137 countries and 1,800 companies from around the world. To discuss the matter, the executive secretary of the Secretariat, Edson Fernandes, received the president of the Brazilian Association of ...