Sberbank named the top 3 categories of products that Russians buy

Published 2021년 8월 5일

Tridge summary

SberMarket, an online grocery delivery service affiliated with Sberbank, conducted a study on consumer preferences, revealing that fruits, vegetables, dairy products, cereals, meat, and fish are the most purchased items. The research also highlighted some trends in purchasing behavior, such as a higher sales of alcohol on Mondays and longer shopping times for women. Despite the increase in Russian consumer optimism in the second quarter of 2021, as per Nielsen IQ, 71% of Russians continue to save, with the majority of them cutting back on entertainment, clothing, dining out, and vacations. In June, SberIndex reported a slight decrease in household spending in Russia for the first time in 2021 by 0.37%, indicating a potential pause in the rapid recovery of consumer demand.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

SberMarket (an online service for the delivery of groceries and goods, which is part of the Sberbank infrastructure) conducted a study and studied consumer preferences of users. The most popular products in the consumer basket of users were fruits and vegetables (19% in the grocery basket) dairy products (15%), cereals and cereals (9%). Next in popularity are the following products: meat and fish (9%); household goods (8%); drinks (8%); snacks and sweets (8%); hygiene (7%); conservation (5%); cheese (4%); bakery products (4%); semi-finished products (4%). Among the features of consumer behavior, SberMarket identified the following: more alcohol is sold on Mondays than on Saturdays; women collect a shopping basket on the service 22% longer than men, and it usually takes them more than an hour; by March 8, sales of wine and condoms in the service increased by 50%. According to Nielsen IQ estimates, despite the increase in consumer optimism among Russians in ...

Source: Milknews