Sberbank named the top 3 categories of products that Russians buy
Russia
Published Aug 6, 2021
Tridge summary
SberMarket (an online service for the delivery of groceries and goods, which is part of the Sberbank infrastructure) conducted a study and studied consumer preferences of users. The most popular products in the consumer basket of users were fruits and vegetables (19% in the grocery basket) dairy products (15%), cereals and cereals (9%).
Original content
SberMarket (an online service for the delivery of groceries and goods, which is part of the Sberbank infrastructure) conducted a study and studied consumer preferences of users. The most popular products in the consumer basket of users were fruits and vegetables (19% in the grocery basket) dairy products (15%), cereals and cereals (9%). Next in popularity are the following products: meat and fish (9%); household goods (8%); drinks (8%); snacks and sweets (8%); hygiene (7%); conservation (5%); cheese (4%); bakery products (4%); semi-finished products (4%). Among the features of consumer behavior, SberMarket identified the following: more alcohol is sold on Mondays than on Saturdays; women collect a shopping basket on the service 22% longer than men, and it usually takes them more than an hour; by March 8, sales of wine and condoms in the service increased by 50%. According to Nielsen IQ estimates, despite the increase in consumer optimism among Russians in ...
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