The Laos seaweed market has seen a significant increase in import volume over the past five years, with Thailand being the top importer. The market is growing due to the rising interest in healthy food and the introduction of seaweed through K-content. Despite the logistical challenges, Korea's seaweed imports have also increased. Laotian consumers prefer products that are both affordable and familiar. To import seaweed products into Laos, importers must go through a registration and permission process and adhere to the Lao labeling ordinance. The Laos government also imposes a 10% special consumption tax on imports. Companies can promote seaweed products by adding nutritious ingredients, individually packaging them, developing recipes, and supporting local distributors.