Italy is experiencing a surge in the popularity of seedless table grapes, now accounting for over 33% of grape sales, with the trend expected to continue, particularly among young people. The increase in seedless varieties has been supported by an uptick in hectare dedication by producers, contributing to strong export performance, notably in Germany, the UK, and Scandinavia. Despite these positive trends, the sector faces challenges, including a 14% drop in exports and a 5% decrease in turnover due to reduced consumption and increased competition from Greece and Spain. To combat these challenges and promote local seedless grape varieties, efforts are underway through initiatives like Ivc and the Italian Commission for Table Grapes (Cut), focusing on innovation, eco-sustainable production techniques, and the development of new seedless grape varieties.