Raspberry plantation owners in Serbia are taking proactive measures to learn from last year's mistakes and prevent similar financial challenges. The season's upcoming start has sparked discussions among growers, the Ministry of Agriculture, and processors about implementing advance payments for raspberry purchases. This move aims to ensure fair compensation for growers and address the issues of outstanding payments from the previous year, when price fluctuations led to financial difficulties for many producers. Small-scale producers, cooperatives, and freezers are currently grappling with significant financial debts and the threat of bankruptcy. In anticipation of the upcoming season, stakeholders are advocating for state support, including new loans to clear outstanding debts, to enable production to commence smoothly and prevent the financial peril of vulnerable producers in the raspberry industry.