The European campaign "The Egg Games" has seen 70% of Spanish consumers able to interpret egg labels, indicating knowledge of the hen's origin and breeding conditions. The campaign, which also emphasized food safety and animal welfare, noted a lack of awareness regarding sustainability in egg production. France performed best in sustainability knowledge, while Spain and Hungary showroom improvement is needed in communicating the sector's environmental efforts. The campaign, which had over 10,000 participants, saw a doubling of Spanish participation from the previous edition, signaling growing consumer interest in food transparency.