Russia: Shoppers named bread as their favorite whole-grain

American analysts studied the whole grain market and found out that the most purchased product in this category is whole grain bread. In addition, the majority of whole grain consumers said they were concerned about the health and benefits of whole grains, with taste only ranked third in the top priority. Analysts at the American Whole Grain Council Oldways conducted an annual market survey. According to a study reviewed by the editors of sfera.fm, more than a third of respondents (34%) named whole grain bread as their favorite product in this category, while oatmeal (24%) and popcorn (19%) also made it into the top 3. Most often, consumers prepare whole grains for breakfast. The priority for consumers of whole grain products is health and benefits for the body. Thus, 74% of consumers who reduce carbohydrate intake plan to switch to whole grain products. At the same time, the price of products is of great importance for ...