The 'Farmed Shrimp Welfare Campaign' was launched by the Tambuyog Development Center, Inc., a non-governmental organization, to raise awareness about the need for sustainable aquaculture and the importance of animal welfare in seafood production. The campaign aims to encourage compliance with animal welfare standards in shrimp aquaculture farms, which is currently not a requirement under Good Aquaculture Practices (GAqP). The campaign utilizes a comic, primer, and animated video titled "Mono Don and Vanna Mei: The Happy Shrimps" to convey its message. Adherence to these standards is expected to reduce environmental impacts, lower mortality rates, and increase production efficiency. The campaign underscores the need for better water quality, appropriate stocking densities, improved feeding techniques, and reduced stress for farmed aquatic animals.