Slashing sugar in Singapore: Local firms PS Food & Beverage and Momolato sign-up for reformulation drive
Published Jul 24, 2020
Tridge summary
The Singapore Food Manufacturers Association (SFMA) has launched a new Sugar Smart Challenge 2020, a year-long project which aims to develop and commercialisex reduced sugar or sugar substitute ingredients as well as finished products. The sugar Smart Challenge (SSC) is part of Singapore's goal to stamp out diabetes in the contry through reducing sugar consumption.
Original content
The Sugar Smart Challenge (SSC) is part of Singapore’s goal to stamp out diabetes in the country through reducing sugar consumption. SFMA’s project lead Cindy Ang said there were eight teams taking part in the project, which runs until July 2020. Teams can consist of one food manufacturer, and up to two partners who can be ingredient producers and start-ups. Ready to drink beverage company, PS Food & Beverage, and gelato firm, Momolato are two such companies participating. Teri Teo, director at PS Food & Beverage said: “Our motivation in joining SSC 2020 stems from the nation’s move to cut sugar intake in a large scale so as to curb the sharp rise of health issues like diabetes and heart issues.” The company manufactures fruit tea and jellies. Teo told us that the firm was committed to producing ready to drink beverages using natural ingredients sourced sustainably. Recently, it launched a new product under the Freshjoy brand, which is a fruit vinegar drink. “With SSC 2020, we ...
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