Domestic rabbit meat sales in Hungary saw an increase of 128 tonnes in 2020, reaching 711 tonnes, with expectations for further growth due to the 'Rabbit-into' consumption promotion campaign. Despite this increase in domestic consumption, the sector remains largely export-focused. However, the sector is grappling with challenges such as rising feed prices, new animal transport rules, veterinary legislation, and the EU's Farm to Fork strategy, which could potentially ban caged rabbit farming. This hampers modernization plans for rabbit farmers, despite the possibility of support for farm modernization.