The article highlights the resilience of professional frog breeding associations in Soc Son district, Hanoi, during the Covid-19 pandemic. These associations have been instrumental in maintaining stable markets for farmers by linking production and consumption. Hoang Van Mui, a pioneer in commercial frog farming, has established a successful business model and is the first to import quality breeds from Dong Thap. Despite challenges like decreased prices, the sector has seen maintained consumption due to Hanoi's transport support and cooperation among farmers. However, the lack of a sustainable distribution chain and the need for more support from authorities to stabilize product prices are identified as key challenges.