Soc Trang province in Vietnam has seen an increase in the export of purple star apples, with cooperatives exporting about 20 tons to the US and Australia. The average profit for 1 hectare of star apple cultivation has reached 400 - 600 million VND, higher than before export. The agricultural sector in Soc Trang has focused on organic production models and strengthened product consumption links to increase the value of star apple fruit and bring high income to farmers.