Turkey: Soda is in its golden age

The return of soda, the favorite of the corner grocery store, summer cinemas and childhood memory of a generation, has been magnificent. Anatolia's local sodas, which left their mark on the 1950-1980 period, could not resist many imported beverages, especially cola. However, things have changed, partly with the curiosity of healthy living and partly with the courage of entrepreneurs. Thanks to the increasing interest in recent years, dozens of companies and brands have opened their doors again and started production. BORN FROM THE ASH Despite the products containing glucose and colorant, soda with its simple formula consisting of water and sugar has found its place on the shelves again. In addition to the increasing sales of the sector, which was almost born from its ashes, its export performance to dozens of countries is a medal-winning success. Branding efforts and investments of companies draw attention. We are in the market of soda, which a generation fond of distant memories ...