Sou de Algodão launches the membership policy of the SouABR Program during the International Congress of Abit

Published Oct 30, 2025

Tridge summary

The Cotton is My Thing movement, from Abrapa, launches the SouABR program Membership Policy during the International Abit Congress, boosting the engagement of brands in sustainable and traceable fashion made with Brazilian cotton.

Original content

The I am from cotton movement, an initiative of the Brazilian Association of Cotton Producers (Abrapa), officially launches, on October 29 and 30, during the Abit International Congress in São Paulo, the SouABR program Membership Policy. The launch takes place at the I am from cotton space, the movement's stand at the event, which will present information about the program and the commitment of Brazilian cotton to social and environmental responsibility and traceability. A journey of transparency and innovation Since the early 2000s, Abrapa - and later, I am from Cotton - have been working to strengthen a more responsible fashion connected to the origin of the fiber that makes up each piece. In 2004, Abrapa launched the Abrapa Identification System (SAI), the initial milestone of Brazilian cotton traceability. The advancement came in 2012, with the creation of Responsible Brazilian Cotton (ABR), a certification program that attests to good social, environmental, and economic ...
Source: Agrolink

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