The USDA report highlights a significant increase in South Africa's pineapple production for the 2019/2020 harvest, with an estimated 18% rise to 132,000 tonnes. This growth is attributed to factors such as an expansion in planted area, enhanced productivity, and favorable weather conditions, even amidst the Covid-19 pandemic. The sector's resilience during South Africa's lockdown is noteworthy. With a growing demand for NFC pineapple juice in Europe, particularly in Italy and Spain, South Africa is projected to see a 22% increase in pineapple juice processing to 97,000 tonnes, largely for export purposes, as 80% of the country's production is used for juice.