During a visit to the Outeniqua Research Farm in George, Western Cape Minister of Agriculture, Dr Ivan Meyer, highlighted the farm's significant contributions to dairy production research. The farm is renowned for its work on enhancing dairy profitability through sustainable pasture management and the optimization of dairy feed. Led by Professor Robin Meeske, the research team is focused on improving pasture quality and yield, as well as finding cost-effective feed alternatives. This research is pivotal in supporting dairy producers and promoting the sector's growth and sustainability. The outcomes of this research are disseminated to the industry at annual Farmers’ Days, ensuring widespread benefit.