Core Insight: According to a September 4 report by South Korea's Chosun Ilbo, data from the U.S. startup information website showed that the price of a 355ml latte at Starbucks in South Korea is higher than in the U.S., Japan, Italy, Australia, and Canada, among other major developed countries. The overall price of food in South Korea also far exceeds that of most countries. In August, the price of food in South Korea increased by 4.9% year-on-year, reaching the highest value in one year and three months. OECD data shows that in 2023, the price of food and non-alcoholic beverages in South Korea was 1.5 times the average level of member countries, second only to Switzerland, and higher than the U.S., the U.K., Germany, and Japan.