The European Union has approved PROVACUNO's What Wonderful Beef 2.0 plan, which will replace the What a Wonderful Beef plan that ends in February 2021. The new plan will be executed for the next three years and will focus on promotional activities in Japan, Vietnam, the United Arab Emirates, and Saudi Arabia. The plan aims to highlight the quality, environmental sustainability, animal welfare, traceability, food safety, and animal health of Spanish beef, setting it apart from other global beef products.