Spanish sheep and goat meat is promoted in the United Arab Emirates, Saudi Arabia, Japan, and Hong Kong

Published 2023년 6월 12일

Tridge summary

The European Union is launching a three-year promotional campaign under the Exclusive Lamb & Goat from Europe program, targeting agri-food professionals and consumers in the United Arab Emirates, Saudi Arabia, Japan, and Hong Kong. The campaign, led by interprofessional INTEROVIC, aims to capitalize on the growing demand for lamb in Middle Eastern markets, where it is traditionally valued for celebrations, and in Asian markets that are open to new gastronomic trends. Leveraging the EU's position as the fourth largest producer and exporter of sheep and goat meat, the campaign emphasizes the unique flavor and quality standards of European products, positioning them as valuable in markets that do not impose tariff barriers and appreciate the traceability and mild flavor of European meats.

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Original content

It does so through the Exclusive Lamb & Goat from Europe program that will be carried out for three years under the coordination of the interprofessional INTEROVIC. The recipients of this promotional campaign are both agri-food professionals and consumers in the United Arab Emirates, Saudi Arabia, Japan and Hong Kong. Tomás Rodríguez, director of INTEROVIC, says the following about the Middle Eastern markets: “They stand out for giving great value to lamb meat, whose consumption grows every year, as it is a meat associated with celebrations and special occasions. A wide variety of local dishes use lamb as the main ingredient. On the other hand, European products are recognized for their unique flavor and the high quality standards that are followed in their production”. Regarding the Asian markets, make the following reflection: “They open up more and more to new gastronomic trends, with foreign influence, including lamb and kid as an ingredient in their dishes. They are also ...

Source: Diario del Campo