The seafood market is projected to grow and seaweed consumption is expected to increase. The Philippines' seafood market is estimated to be around $18.19 billion in 2022, with an average annual growth rate of 8.85% over the past four years. The processed seafood market in the Philippines is growing at a faster rate than the overall market, and per capita seafood consumption is predicted to exceed 10 kg by 2027. Additionally, the preference for seaweed as a healthy food is high among consumers in the Philippines. The majority of Filipino consumers first became aware of dried seaweed products through social media and recommendations from family and acquaintances. The unofficial traditional retail channel is the most popular distribution channel for food retail in the Philippines, followed by supermarkets and official traditional retail channels.