Tho Xuong commune in Thanh Hoa province is experiencing high demand for Luan Van red pomelos ahead of the Tet holidays, due to their belief that the red color brings luck and prosperity. The district has supported infrastructure and development planning for the cultivation of these pomelos, which is valued at hundreds of millions of dong per hectare and has helped many farming families become wealthy. However, this year's production has decreased due to hot weather. Traders are paying high prices for the limited supply, with some paying over 100,000 VND per fruit. To preserve the pomelos, they can be wiped with clean water or wine.