A Vietnamese farmer, Mr. Cuong, has successfully cultivated Aji Charapita chili in Dak Nong, despite its high price making it a luxury item not widely available. Starting with a small garden, he expanded to 10,000 trees due to the chili's suitability to the region's climate and soil. He is now establishing a brand and focusing on a clean processing method to meet export standards. Companies in Dubai have shown interest, and he plans to expand and establish sustainable export links. The leader of Nghia Duc Ward People's Committee commends Mr. Cuong's efforts as a model for sustainable agricultural development.