Parrot flower honey, uncontaminated by pesticides and known for its scent, has led to increased prices and profits for beekeepers in Vietnam. Mr. Nguyen Van Luong and Mr. Pham Van Chinh, both established beekeepers, have seen higher income this year due to the quality and demand for this honey. The honey collecting involves moving the bees to different areas based on the flower bloom season, allowing for efficient honey production and a consistent income source despite the challenges of beekeeping and the effects of COVID-19.