Strategies of South Korea for entering the Russian seafood export market

We need to raise awareness of Korean seafood and seafood first. Although the consumer market shrank due to the economic downturn, Russia with great growth potential As a result of the survey, 65% of the respondents had no experience in eating Korean seafood. Simultaneous launch of premium and low-priced products and activities to raise awareness Recognizing seafood as a healthy food, increasing interest Geographically, Russia is the second closest country to Korea after China and Japan, and has difficult conditions for export, such as a vast territory (number one in the world) and diverse ethnic composition. In addition, as a resource-rich country, it is generating a lot of profit through the fossil fuel market and export of aquatic products. Recently, the global economy is experiencing a recession due to global de-energyization and conflicts with Western countries, and in the aftermath of Corona 19, it is suffering from adverse conditions such as stagnation in consumption, ...