Strategies of South Korea for entering the Russian seafood export market

게시됨 2021년 12월 13일

Tridge 요약

The article highlights the potential for growth in the Korean seafood market in Russia, a country with a vast territory and diverse ethnic composition. Despite economic challenges and a shift towards healthy eating, only 35% of Russians have tried Korean seafood. To expand, a strategy of launching both premium and affordable products is suggested, alongside efforts to raise awareness through large retail stores, online shops, and Korean content. The article also mentions the challenges of exporting due to fluctuating exchange rates and the importance of product price and financial power for exporting companies.
면책 조항: 위의 요약은 정보 제공 목적으로 Tridge 자체 학습 AI 모델에 의해 생성되었습니다.

원본 콘텐츠

We need to raise awareness of Korean seafood and seafood first. Although the consumer market shrank due to the economic downturn, Russia with great growth potential As a result of the survey, 65% of the respondents had no experience in eating Korean seafood. Simultaneous launch of premium and low-priced products and activities to raise awareness Recognizing seafood as a healthy food, increasing interest Geographically, Russia is the second closest country to Korea after China and Japan, and has difficult conditions for export, such as a vast territory (number one in the world) and diverse ethnic composition. In addition, as a resource-rich country, it is generating a lot of profit through the fossil fuel market and export of aquatic products. Recently, the global economy is experiencing a recession due to global de-energyization and conflicts with Western countries, and in the aftermath of Corona 19, it is suffering from adverse conditions such as stagnation in consumption, ...
출처: Fisheco

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