Sugar consumption in the United Kingdom continues to decline

Source: czapp.com Image: czapp.com Average per capita sugar consumption in the UK has been declining for decades Average per capita sugar consumption in the UK increased steadily from the mid-19th century and peaked in the 1950s–1960s, when sugar became cheaper and more accessible. However, over the past 60 years, the trend has reversed. Currently, the average per capita sugar consumption in the UK is only about half of the previous peak. Image: czapp.com Notably, this decline has been occurring before the imposition of a sugar tax on sugary drinks and before GLP-1 medications were widely used. Therefore, the primary cause is likely to be changing consumer tastes over time and a growing awareness of the health impacts of sugar. "Jam tomorrow?" – changing consumer tastes Changes in consumer preferences are evident in the consumption data across different product groups. Over the past 10 years, sugar consumption through jam in the UK has nearly halved. Since jam is required by ...