Suncheon Nonghyup (Chairman Choi Nam-hyo) announced that on the 11th, in commemoration of the 30th Farmers' Day, they held a Galrae Tteok Day event to promote rice consumption and launched a new high-quality brand rice, "Suncheon Bay Miho Mi (美好米)." Suncheon Bay Miho Mi is rice cultivated from the 'Miho' variety developed by the Rural Development Administration, characterized by its high gloss, low amylose content, and excellent stickiness and rice flavor. Suncheon Nonghyup expects that this new product will receive high approval from both local farmers and consumers. This high-quality rice production involved 30 farms (50 hectares) centered around the Juam region, and Suncheon City is aiming for the highest quality region-specific rice this year.