Suncheon Nonghyup, in celebration of the 30th Farmers' Day, launches high-quality brand rice 'Suncheon Bay Miho Mi (Beautiful Rice)'

Published 2025년 11월 13일

Tridge summary

Suncheon Nonghyup (Chairman Choi Nam-hyo) announced that on the 11th, in commemoration of the 30th Farmers' Day, they held a Galrae Tteok Day event to promote rice consumption and launched a new high-quality brand rice, "Suncheon Bay Miho Mi (美好米)." Suncheon Bay Miho Mi is rice cultivated from the 'Miho' variety developed by the Rural Development Administration, characterized by its high gloss, low amylose content, and excellent stickiness and rice flavor. Suncheon Nonghyup expects that this new product will receive high approval from both local farmers and consumers. This high-quality rice production involved 30 farms (50 hectares) centered around the Juam region, and Suncheon City is aiming for the highest quality region-specific rice this year.

Original content

Following the creation of the Suncheon representative brand rice "Jeongwonhyangmi," Suncheon Agricultural Cooperative (Chairman Choi Nam-hyo) announced the launch of a new high-quality brand rice, "Suncheon Bay Mihomi (美好米)," on the 30th Farmers' Day, November 11, along with a rice consumption promotion event, Garaetteok Day. Suncheon Bay Mihomi is a rice developed from the "Miho" variety by the Rural Development Administration, characterized by its high gloss and low amylose content, resulting in excellent stickiness and rice flavor. Suncheon Agricultural Cooperative expects the new product to receive high approval from both local farmers and consumers. Thirty farms (50 hectares) centered around the Juam region participated in the production of this high-quality rice, and Suncheon City collaborated in the brand development through a pilot project for creating a region-specific highest-quality rice cultivation area this year. Notably, the selection process for the brand name and ...

Source: Aflnews