Sweet hearts to celebrate love, the food sector's bet for Valentine's Day

Heart-shaped bonbons, cakes, cookies, lollipops, gummies, donuts, panettones, and ice creams are proliferating these days to celebrate love on February 14, Valentine's Day, which can also be celebrated with a romantic breakfast offered by some pastry shops to start the day well. Saying "I love you" with a sweet heart on Valentine's Day is a classic that this year is more fashionable than ever, as demonstrated by the extensive offer that has already been deployed in author pastry shops, workshops, supermarkets, hypermarkets, and food stores. The secretary general of the Spanish Sweet Association (Produlce), Rubén Moreno, has not hesitated to assure Efeagro that Valentine's Day is one of the "most relevant campaigns" for this sector, in which companies and artisans deploy "premium products and special editions", with the bonbon as the "star product". According to data from the market research company Circana, the week of Valentine's Day represented 44% of the value of chocolate ...