The article highlights a successful cultivation of red and purple sweet potato varieties in Turkey, funded by the İzmir Provincial Directorate of Agriculture and Forestry and the Torbalı District Directorate. The initiative, which saw collaboration at every stage of production, aims to increase sweet potato farming across 30 districts. The campaign was celebrated with a harvest ceremony, with local officials expressing commitment to support farmers and expand herbal product diversity. AK Party İzmir Deputy Mahmut Atilla Kaya pledged to stand with producers through any challenges they may face, and a producer named Baba expressed satisfaction with the crop's income potential.