Swiss Gruyère is no longer popular abroad

Published Jun 23, 2023

Tridge summary

Swiss Gruyère production is set to decrease by 10% in 2023 due to a decrease in demand and oversupply. The Interprofession du Gruyère reported a 10-15% drop in exports, with significant declines in Belgium and the United States. Factors such as the war in Ukraine and inflation have contributed to the decrease. While Switzerland has seen a slight increase in consumption, there has been a decrease in organic Gruyère. Farmers may need to reduce herds or find other ways to process milk surpluses.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The appetite for Swiss Gruyère abroad is at half mast and there are too many stocks, which leads professionals in the Alpine country to reduce their production by 10% this year. "Exports are down 10 to 15%," said Friday the director of the Interprofession du Gruyère, Philippe Bardet, to the Keystone-ATS agency. “The market is holding up well in Germany, but in Belgium, the decline is 40%, or 400 tonnes. And in the United States the drop amounts to 25%, or nearly 1,000 tons,” he added. At the beginning of the year, the Interprofession had already reduced the quotas by 3%, then by 5% given the lackluster sales. The war in Ukraine and inflation have reduced exports. “In Switzerland, we have fortunately recorded a slight increase. Only the organic Gruyère suffered a setback. We see that the consumer is price sensitive,” added Philippe Bardet. Last year, 7,500 tonnes of Gruyère AOP were consumed in Europe and 4,000 in the United States, volumes down from 2021, which had been a record ...

Source: Lefigaro