Swiss Gruyère is no longer popular abroad

The appetite for Swiss Gruyère abroad is at half mast and there are too many stocks, which leads professionals in the Alpine country to reduce their production by 10% this year. "Exports are down 10 to 15%," said Friday the director of the Interprofession du Gruyère, Philippe Bardet, to the Keystone-ATS agency. “The market is holding up well in Germany, but in Belgium, the decline is 40%, or 400 tonnes. And in the United States the drop amounts to 25%, or nearly 1,000 tons,” he added. At the beginning of the year, the Interprofession had already reduced the quotas by 3%, then by 5% given the lackluster sales. The war in Ukraine and inflation have reduced exports. “In Switzerland, we have fortunately recorded a slight increase. Only the organic Gruyère suffered a setback. We see that the consumer is price sensitive,” added Philippe Bardet. Last year, 7,500 tonnes of Gruyère AOP were consumed in Europe and 4,000 in the United States, volumes down from 2021, which had been a record ...