Taean International Horticulture and Healing Expo, attracting visitors with drastically reduced admission tickets.

To welcome the new year, the Taean International Horticultural and Healing Expo (Director Oh Jin-ki) has proactively taken steps to attract visitors by significantly reducing ticket prices. The organizing committee of the Taean International Horticultural and Healing Expo announced that from January 1, 2026, to February 28, 2026, they will implement a New Year special discount, lowering the adult admission price from 15,000 won to 10,000 won. With this discount, adult admission tickets have become approximately 33% cheaper, while youth and children's tickets are also sold at about 40% off the regular price. The strategy of the organizing committee is to reduce the price burden to widen the participation of family and group visitors and to form early interest and anticipation for the expo at the beginning of the year. In particular, this discount policy is evaluated as a performance-centered strategy beyond a simple price reduction to secure visitor demand in advance and preempt ...