Central Asia, especially Tajikistan, is in the middle of its apple harvest season, with a significant portion of apples already on the market. However, the market is currently flooded with low-quality apples, driving down prices to their lowest in years, while high-quality apples remain more expensive. Last year, entrepreneurs who stored apples until spring saw substantial profits, encouraging the construction of more fruit storage facilities this season. Despite the increased area of modern apple orchards and improved apple quality, the lack of apple exports in Tajikistan could lead to market saturation and low profits from storage. Global overproduction of apples and decreasing trade volumes have led to the hashtag #freshapplecrisis being coined to warn of potential record low prices for 2021, adding to the uncertainty of this year's apple storage prospects in Tajikistan.