An event in Taipei marked the start of the Tasmanian cherry season, with participation from the cherry industry, Fruit Growers Tasmania, Cherry Growers Australia, Austrade, Taiwanese importers, and buyers. It was the first time Tasmania had promoted its cherry season to these groups. Taiwan is a crucial market for Australian cherries, with 22% of Tasmanian exports headed to Taiwan. The event included a meeting to discuss market growth, a cherry tasting, and the release of a promotional video.