Polish cider producers are facing challenges such as lack of advertising opportunities, high excise tax, and intense competition from breweries. The country's regulations favor beer, leading to a flooded market with cider-like products that are not true ciders. Cider producers are calling for a zero excise tax on cider to increase production and support Polish fruit growers. The current excise tax is a significant factor in the price of cider. A decrease in the tax could lead to lower cider prices, resulting in increased demand for apples and helping farmers with large inventories.