China: Tea companies have joined forces to seek financing and listing

게시됨 2022년 7월 1일

Tridge 요약

The Chinese tea market is seeing significant growth, with revenue expected to reach 561.1 billion yuan in 2022, driven by a healthy lifestyle trend and cross-border collaborations. The market is dominated by green tea, but Pu-erh tea is showing steady growth. Many tea companies are seeking to list on the stock market, including Pu'er Lancang Ancient Tea and Bama Tea, despite challenges. The TV series 'Meng Hualu' has further popularized the tea drinking culture, leading to the creation of a tea-flavored 'fashion' and customized co-branded tea products.

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원본 콘텐츠

Recently, with the popularity of the TV series "Meng Hualu", the heroine's identity as a tea shop lady in the TV series has fully demonstrated the ancient tea drinking culture and tea ordering skills, and a tea-flavored "fashion" has been created in the market. ”. Following this, some new tea brands also choose to jointly launch customized co-branded special tea products with “Menghualu”, and set up offline theme stores, so that young people can taste the delicious taste and understand the tea culture at the same time. According to the data, thanks to the increasing attention of Chinese people to healthy lifestyles, the market size of China's tea market in terms of revenue will increase from 351.8 billion yuan in 2016 to 522.1 billion yuan in 2021, with a compound annual growth rate of 8.2%. It is estimated that the market size of China's tea market will reach 561.1 billion yuan in 2022. Which categories are more popular in such a broad tea market, and what attempts have tea ...

출처: Chinaeconomy