Thai PM launches soft power initiative for food sector

Thailand is making bold strides to establish itself as a global food hub through an ambitious initiative designed to transform its rich culinary heritage into a world-class soft power asset. This project, part of the "One Family One Soft Power" (OFOS) policy, aims to elevate Thai food’s global profile while creating over 75,000 jobs and contributing 3.5 billion baht to the economy by 2027. By combining tradition with technology, the initiative seeks to position Thailand’s vibrant food culture as a cornerstone of its international influence. Prime Minister Paetongtarn Shinawatra officially launched the programme, which underscores the government’s commitment to leveraging soft power in the food sector. Spearheaded by the Ministry of Industry through the Department of Industrial Promotion (DIPROM), the project focuses on four key activities: Minister of Industry Akanat Promphan highlighted the importance of soft power in generating significant economic value across 14 fields, ...