Southern Thailand has seen a decrease in durian production due to pod problems and borers, leading to a surge in returns of durian containers and a slump in export prices to China. This, coupled with the cheaper Vietnamese durian available, has resulted in reduced purchases of Thai durian. To counter this, Thai agricultural experts recommend focusing on exporting durian meat, which makes up a small portion of the fruit, to cut costs and increase profitability for farmers. They also suggest exploring the potential of frozen durian, despite Vietnam's current lack of advanced freezing technology. The Chinese market's preference for Vietnamese durian, which offers a year-round supply and lower logistics costs due to its proximity, poses a significant challenge. However, the quality maintenance offered by Thai freezing technologies could provide an edge for Thai frozen durian, especially during off-seasons.