The 4th Gangwon Hanwoo Day was held from the 13th to the 15th at Chuncheon City Hall Square. Hosted and organized by the Gangwon Hanwoo Cooperative Joint Business Corporation and the Chuncheon Branch of the National Hanwoo Association, this event is part of the Gangwon Hanwoo Integrated Brand Value Enhancement Project, a collaboration between Gangwon Special Self-Governing Province and Chuncheon City aimed at integrating local Hanwoo brands and strengthening the regional Hanwoo industry's competitiveness. At the event site, fresh and high-quality Gangwon Hanwoo was sold at a 40% discount, and the excellence of Gangwon Hanwoo was promoted through various gifts such as Gangwon Hanwoo gift sets and Gangwon Hanwoo bone broth. Additionally, various busking performances and the Bebe Pin Happy Concert were held,